Strong identity is one of the foundational pillars of Microsoft’s Zero Trust security model, which provides a framework for moving from controlling access based on implicit trust assumptions to an approach that requires real-time verification of all users, devices, locations and other signals. Microsoft recommends four steps for implementing strong identity: Multi-factor authentication, Policy-based access, Identity protection and Secure access to SaaS and on-premises apps. Multi-factor authentication is a foundational one to strong identity. “Condition-based access and controls such as MFA are important to prevent unauthorized access to corporate applications, services and data. MFA spamming has become more prevalent with increasing adoption of strong authentication. Azure AD offers a broad range of flexible authentication methods to meet the unique needs of your organization and helps keep your users protected.” - Balázs Maar, Microsoft Solutions Sales Manager.